Aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. ...
Lire la suiteThe proposed consensus models focus on the treatment of non-cooperative behaviors in the consensus-reaching process and explores ...
Lire la suiteIntroduces systems science as an entry point to present a basic introduction to research models and methods in management ...
Lire la suiteThe main emphasis of the book is on modelling business-related scenarios and the generation of decision alternatives. Fully ...
Lire la suiteDescribes the relationships of PLM with the Internet of Things, Industry 4.0, Digital Twins and Digital Threads. “Product ...
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